Roblox developer Wonder Works Studio is building an intergalactic club to bring dance culture to the metaverse.
Roblox (NYSE: RBLX), a global platform that brings millions of people together through shared experiences, kicks off the new year with the first DJ set performed by an avatar of international star David Guetta. Developed in collaboration with Roblox developer Wonder Works Studio and Warner Music Group (WMG), the DJ set will premiere this Friday, February 4th at 4pm PT and continue throughout the weekend in an interactive universe , which is powered by the latest Roblox technology and visual improvements. The pre-show experience opens today.
Following recent wins including DJ Mag's Top DJ of 2021 and Best Electronic Artist at the MTV Europe Music Awards, as well as a Grammy and three Brit Award nominations, David Guetta will appear as his avatar self in an intergalactic themed set , where contestants can navigate the show through an obstacle course that traverses asteroids. Featuring crystals, neon lights, lasers, holograms and blaring speakers, the ethereal virtual universe takes fans through DJ and dance battles, a secret puzzle to unlock special abilities and archives, virtual goods (“verch”) for purchase and together as prizes, questions and Answers with the Star and a 45 minute music set for the Roblox community.
"Working on this concert has allowed me to bring to life an amazing new creation, whose design and production are fit for the virtual world," commented Guetta. "We've built something that will host one of the most unique shows I've ever done and I can't wait for everyone to experience it with me."
"David's music is enjoyed by billions of people worldwide," adds Bart Cools, EVP Global A&R and Marketing, Dance Music at Warner Music. "Our partnership with Roblox will allow him to connect with new fans from around the world and take them on a journey like never before possible."
"We are extremely excited to be working with our friends at Warner to host another major virtual concert featuring one of the biggest stars to ever perform on Roblox. David has been delighting and inspiring music fans around the world with his one-of-a-kind DJ performances for over 20 years, and now he can play as his avatar over a weekend in front of millions of fans in this fun, interactive, intergalactic DJ party world Roblox." said Roblox Vice President and Global Head of Music Jon Vlassopulos. "It will introduce a new generation of fans to dance music and take clubbing to a whole new level!"
Recognizing the value of this new way of connecting artists with their audiences, Warner Music Group brought stars like Ava Max, Why Don't We, Royal Blood and Twenty One Pilots to Roblox over the past year and delighted millions of fans 180 countries around the world through weekend-long virtual events. Through virtual concerts featuring avatars matched to the artists, entertainment powerhouse WMG is a testament to monetizing music through immersive experiences and bringing people together through music and technology.
"The combination of David Guetta, Roblox and the community will be an incredibly powerful experience," said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, Warner Music Group. “Immersive and interactive spaces like Roblox allow artists and fans to co-inhabit the emotional landscapes of their favorite music. This is what the future will look like – artists and fans build experiences together – and we’re proud to help bring them to life.”
Performances begin this Friday, February 4 in Los Angeles 4:00pm PT / London 12:00am GMT / Paris 1:00am CET / Tokyo 9:00am JST and will continue throughout the weekend repeated every full hour . To start exploring, collecting Verch, and dancing battles with friends, fans can jump into the experience today.
For a sneak peek at the show, check out the trailer here: https://roblox.com/davidguetta
As technology matures and it becomes easier to socialize and hang out with friends online, Roblox is hosting unique, exclusive, immersive virtual events that will continue to evolve and scale with new Roblox technologies like Spatial Voice and Layered Clothing. And that represents an opportunity for music labels and artists who will be able to reach and connect with fans on a truly global scale in unprecedented ways. The appeal is huge – millions of people already come together every day on Roblox to share experiences, socialize and consume entertainment, play and explore new worlds and learn.