(Memphis, TN) – Memphis soul powerhouse Southern Avenue has announced the release of their third full-length album. BE THE LOVE YOU WANT was produced by multiple GRAMMY® winner Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene) and co-produced by Ori Naftaly. The album, which will arrive on August 27, 2021 via Renew Records / BMG, will be preceded by today's release of the sultry first single "Push Now", which is available on all DSPs and streaming services. Album pre-orders are now possible.
"We're really excited to start the summer with Push Now," said Southern Avenue frontwoman and co-writer of the song, Tierinii Jackson. “It is for every savage heart out there willing to fight to create its own opportunity instead of riding the wave of living conditions. We hope this song will get you excited and ready to accept whatever the universe throws at you! "
BE THE LOVE YOU WANT is Southern Avenue's most ingenious and personal effort to date. Since its inception, the band has produced an extensive collection of original music – written largely jointly by Israeli-born guitarist Ori Naftaly and powerful lead singer Tierinii Jackson – that ties them to their hometown's glorious past while demonstrating their ambitious intent to play the music of Developing Memphis into a contemporary effect.
BE THE LOVE YOU WANT sees Southern Avenue team up with artists like the multiple GRAMMY® award-winning pop superstar Jason Mraz and certified platinum producer Michael Goldwasser from the Easy Star All-Stars on “Move Into The Light” for a sizzling, funky burner. In addition to writing the first single with him, the band also worked with Cody Dickinson of the North Mississippi Allstars on the song "Heathen Hearts". The songwriting core also grew within the band when drummer Tikyra Jackson and bassist Evan Sarver worked together to write "Let's Get It Together" and "Pressure".
The band brilliantly combine the power of Memphis soul with the liberation of jambands, gospel blues and R&B to create their own timeless brand of American music. The ambitious sound approach skilfully complements it BE THE LOVE YOU WANTs range from topics such as self-love, self-empowerment, personal responsibility, and the desire to assert yourself for something bigger in life.
Tierinii Jackson – Lead Vocals, Background Vocals * Ori Naftaly – Guitars *
Tikyra Jackson – drums, background vocals * Jeremy Powell – keys * Evan Sarver – bass
SOUTHERN AVENUE ON TOUR
6/12 @ Riverfront Nights | Chattanooga, TN
6/27 @ Levitt Pavilion | Arlington, TX
7/2 @ Rural Hill Nature Preserve | Huntersville, NC with JJ Gray & Mofro
7/3 @ Iroquois Amphitheater | Louisville, KY with JJ Gray & Mofro
07/21 @ Rev. Dr. Martin Luther King Jr. Park | Rochester, MN
07/22 @ Music on the Meridian | Yankton, SD
07/23 @ Levitt at the falls | Sioux Falls, SD
7/24 @ Holland Center | Omaha, NE
08/19 @ Brooklyn Bowl | Nashville, TN with Maggie Rose
08/21 @ Summer Camp Music Festival | Chillicothe, IL
08/27 @ Performance Pavilion at Sweetwater | Fort Wayne, IN with Samantha Fish
08/28 @ Levitt Pavilion | Dayton, Ohio
08/29 @ Railbird Music Festival | Lexington, KY
9/10 & 11 @ Big Blues Bender | Las Vegas, Nevada
18.09. @ Werftfest | Cape Girardeau, MO
26.09. @ Roots N Blues Festival | Colombia, MO
10/1 @ Mempho Festival | Memphis, TN
10/8 @ Clay Center for the Arts | Charleston, WV
22.01. – 26. @ Panik en la Playa | Riviera Maya, Mexico
01/29 – 05.02. @ Legendary Rhythm & Blues Cruise | Eastern Caribbean