Roland Store Glasgow Blue
Roland Store Glasgow Blue.jpg

While the personal shopping experience has suffered badly since the coronavirus pandemic began in 2020, Roland wants to change the way shoppers experience their products.

The key to the legendary manufacturer of electronic musical instruments is the aptly named Audience Specific Experience (ASX), which allows businesses to be tailored to customer preferences at the touch of a button. Audio, video and lighting are tailored to customers' needs so that they can delve even deeper into the subject throughout their visit. In addition to the ambience upgrades, Roland has on-site product experts to help with questions, hands-on demonstrations, and more.

Check out some pictures of a handful of Roland stores below.

"Retailers continue to look for new ways to connect with their customers as they prepare for in-store shopping this holiday season," said Corin Birchall, Roland's global retail operations manager. “With Roland's Audience Specific Experience ASX, everyone in the Roland stores can enjoy music, lighting and screen content that is tailored to their own needs. We are excited to extend this enhanced retail experience to more retailers around the world, so that both consumers and their dependent sales teams can benefit. "

Currently, only 10 Roland stores offer their unique ASX, including locations in the US, Glasgow, Montreal, Beijing, Sydney and São Paulo. However, the company plans to expand the format to other stores starting in 2022.

Visit the Roland website for more information.


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