In the mid-2000s, the dream of an underground rave arose for a short time in a unique DIY manner: bloghouse. Lina Abascal's new book offers readers a glimpse into the chaotic, largely undocumented era that many cherish to this day.
Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor is a cultural insight into the bloghouse zeitgeist of the mid-2000s. Bloghouse was not just the type of events that took place, but how they were created by the power of the internet and human curiosity. Music was the centerpiece and catalyst and aroused curiosity to learn more about obscure electro and punk through blogs, which eventually led to events that can only be described as "you had to be there".
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Abascal's book also examines the early rise of modern EDM before the hustle and bustle of corporate music festivals we are used to today. She has made it concrete through a series of photographs, canonical accounts, and interviews with various artists who have influenced the bloghouse phenomenon, such as A-Trak, Steve Aoki, Flosstradamus, and The Bloody Beetroots.
"In the mid-2000s, a network of independent music bloggers briefly merged the digital and physical worlds in an unprecedented way," says a blurb on the back of the book. "Their punk-inspired ethos has brought DJs, musicians and parties to international success. That movement laid the foundation for corporate EDM and the music festival boom that would quickly replace it, but before that there was Bloghouse for a moment."
You can purchase a copy of Abascal's book here.
