Roblox and Insomniac have teamed up to bring EDC Las Vegas, one of the largest music festivals in the world, to the Metaverse.
The experience called "World Party" is the first music festival to be held on the popular online gaming platform. Within Roblox, fans can attend over 50 performances throughout the weekend and fully immerse themselves in EDC's popular stages such as cosmicMEADOW and CircuitGROUNDS.
"Working and creating with a Metaverse leader like Roblox is an exciting opportunity for Insomniac," said Pasquale Rotella, Founder and CEO of Insomniac, in a press release. “Bringing people together from around the world through art and experience is a goal we always work hard towards, and together with Roblox we can expand this into the digital world. This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. To digitally bring our vision to life and bring the wonder and magic of EDC to everyone of all ages, no matter where they are. "
Roblox / Insomniac
Wonder Works Studio was also involved in the groundbreaking project to develop five "party all-night tents" inspired by this year's festival theme. These will feature artists like Kaskade, Zedd, Alison Wonderland, REZZ, Alan Walker and more.
Accessories can also be purchased using virtual kandi or custom bracelets that are traded at festivals. Participants can also play mini-games, race through the wide world, collect cuddly toys, dance against friends and build their home at Camp EDC.
"When Insomniac approached us to bring their music festivals to the Metaverse, we couldn't have been more excited," said Zachary Letter, CEO of Wonder Works Studio. "With the introduction of the & # 39; World Party & # 39; experience, we used our Roblox know-how in the field of creative world building and game mechanics and combined it with Insomniac's imaginative vision to create the number 1 on Roblox for dance music fans, who hang out every day! "
The World Party room is now open. Performances begin on October 22nd at 4:00 p.m. PT (7:00 p.m. ET).