Beatport has announced a unique partnership with Microsoft Surface to bring creators the latest technological advances in the touchscreen-based device brand.
The alliance will enable musicians using Beatport's leading electronic music platform to leverage the tools of Surface's innovative products and collaborate remotely in real time, regardless of their location. The two powerhouses recently announced the launch of a special campaign called Originals2, which will begin with a series of educational events featuring world-famous DJs.
"In a world where online music collaboration is accelerating, it's critical that technological hardware and software stay innovative with seamless experiences," said Chris Beeby, director, Integrated Marketing & Partnerships at Microsoft, in a press release. "The new Surface Laptop Studio and Surface Pro 8, both with world-class performance and PixelSense touchscreens, are the perfect creative tools for music production, allowing DJs and producers to collaborate in real time from anywhere."
The first taste of what Originals2 has to offer will come on December 2nd at the Art Basel Summit in Miami Beach with the debut of "Party Mode", a feature in the Beatport DJ app and optimized for surface touchscreen Interfaces.
According to a press release announcing the partnership, Beatport LINK and Surface will join two iconic electronic music artists – Jamie Jones and Loco Dice – to perform a remote DJ set. The former will shoot at Art Basel, while the latter will shine in from Berlin and finally perform a groundbreaking set and the first of its kind in the Beatport DJ app.
c / o Beatport
“The music industry has adapted incredibly in response to the pandemic. added Ed Hill, VP of Beatport Media Group. "Microsoft Surface has been a fantastic partner in enhancing the DJ experience with its innovative hardware and software."
In December 2021, Beatport and Microsoft Surface are launching an educational event called Originals2 Academy. The two-day affair will take place in the "top recording studios" of Miami and Berlin and feature select creators connected through Microsoft's chat and video conferencing technology teams. Part of the event, supported by the new Microsoft Surface Laptop Studio and Surface Pro 8, will be broadcast live.
Read more about the partnership here.