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In the age of streaming and digitization, it has never been easier to find new music. But when it comes to gaining invaluable knowledge of the how and why of the music industry from its main characters, the search seems a lot finer up the haystack. Knowing where to look is suddenly becoming essential, and that was why Armada Music needed to start its own podcast series and capture the most inspiring and valuable stories in the industry: Behind The Beats.

Behind The Beats guests delve deep into the memoirs of a number of industry experts, providing answers to a number of questions such as why they ventured into the world of music, what their place in the music industry is, and how they do it have managed to win their share of the success. From record label managers to singer-songwriters to DJs, producers and even sample pack creators, all speakers contribute to an ever-growing treasure trove of resources and information that could be invaluable to any music industry enthusiast.

Maykel Piron, CEO Armada Music: “So many people in this industry have amazing stories about their first steps in music, their breakthroughs and / or the challenges they faced. Having heard a lot about it myself, I can confidently say that there are many great things to take away, especially for people who hope to earn their place in this industry – and shape them themselves. The Beats is about giving these stories the audience they deserve and inspiring the people who want and need to hear them. "

Hosted by Harry Fowler and Reju Sharma of Armada Music, new episodes of Behind The Beats will be uploaded to Spotify and all other DSPs starting today.

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